Try for free 8 types of email marketing Each type of email marketing has a different purpose. It is important to determine what we want to achieve to know which one to implement. Here are some examples: 1. Welcome These are automatically sent to new subscribers to the Country Email List database to include a welcome message to the eCommerce and for being a new customer or potential new customer. In addition, some promotion or discount is usually included in the first purchase. An ideal example is Penguin Random House, which with its welcome email presents the style and what the Spanish-language publisher offers, in addition to giving a brief step-by-step guide on what to do to find books of interest to you. 2. Newsletter The newsletter or newsletter is surely one of the best-known types of email marketing.

about including news and content that may interest recipients. An example is our weekly newsletter in which you can find relevant information about the digital world and eCommerce. 3. Cross-sell This type of email in particular seeks to offer the customer products or services that complement another that they have already purchased recently. To understand it better, we will show you an example of , the railway company. Your email states that a ticket was purchased to travel and then begins to offer hotels or experiences that take place at the place of travel.